Alexandra Withers has been appointed Chief Commercial Officer for Fairmont Hotels & Resorts and Raffles Hotels & Resorts, marking a significant leadership move within the global luxury hospitality landscape.
Based in New York, Withers brings more than 20 years of experience spanning commercial strategy, brand development, sales, marketing, and revenue leadership across some of the world’s most respected hospitality brands. In her new role, she will oversee commercial performance, brand positioning, and growth strategy for two iconic luxury brands with a strong global footprint.
Prior to this appointment, Withers served as Executive Vice President, Head of Marketing at Highgate, where she led marketing and commercial strategy for a diverse portfolio of hotels across North America, the Caribbean, Latin America, and Europe. She previously spent nearly a decade with EDITION Hotels, holding the role of Vice President, Sales, Marketing, Revenue & Distribution, where she played a key role in scaling the brand globally, supporting 20 operating hotels and a robust international development pipeline.
Her earlier leadership roles include Vice President of Marketing at SIXTY Hotels and Corporate Director of Marketing at Highgate Hotels, where she pioneered lifestyle and luxury brand strategies and led multiple successful hotel brand launches. Withers also held senior marketing positions with Red Carnation Hotel Collection, managing integrated brand initiatives and partnerships with leading luxury travel networks.
Withers began her career with Virgin Limited Edition, where she contributed to the global repositioning of the luxury retreats brand and supported the launch of multiple international properties, followed by early sales and marketing roles at The Roof Gardens and Grosvenor House London.
Her appointment reflects Fairmont and Raffles’ continued focus on strengthening commercial leadership to drive brand growth, market performance, and long-term value across global markets.
People on the Move is an initiative by Tourism Insights, a SECP-registered tourism think tank and hospitality media platform, spotlighting leadership appointments and career milestones across the global hospitality and tourism industry.
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