Albane Grimprel has been appointed as Vice President of Brand at Mandarin Oriental.
With extensive international experience in luxury hospitality brand strategy, marketing, innovation, and portfolio development, she has built an impressive career working with some of the world’s leading hospitality companies, helping shape globally recognized luxury brands and guest experiences.
Prior to this promotion, Grimprel served as Global Director, Brand Strategy & Innovation at Mandarin Oriental, where she led global initiatives focused on brand strategy, positioning, hotel concept development, creative direction, and brand innovation across the group’s international luxury portfolio. She played a key role in strengthening the brand’s identity, developing marketing campaigns, and supporting the positioning of Mandarin Oriental properties around the world.
Before joining Mandarin Oriental, Grimprel was Brand Strategy Lead at Jumeirah, where she was responsible for brand identity, brand definition, creative development, marketing campaigns, and enhancing the luxury brand experience. Earlier, she spent five years with Accor, progressing through several strategic leadership positions including Brand Manager for Fairmont, Project Manager for Premium & Luxury Brands, and Director of Strategic Projects & Chief of Staff to the Chief Marketing Officer. During this time, she contributed to portfolio strategy, market positioning, brand transformation, and the growth of Accor’s premium and luxury brands.
Grimprel began her hospitality career with Marriott International as Coordinator, Digital Services, Europe, gaining valuable experience in digital marketing and brand communications. Over the years, she has developed extensive expertise in luxury brand management, strategic marketing, innovation, creative development, and hotel positioning. Her steady progression through increasingly senior leadership roles reflects a career built on strategic thinking, creativity, and a passion for elevating luxury hospitality brands on the global stage.
We congratulate Albane Grimprel on her appointment and wish her continued success in shaping the future of the Mandarin Oriental brand.
People on the Move is an initiative by Tourism Insights, a SECP-registered tourism think tank and hospitality media platform, spotlighting leadership appointments and career milestones across the global hospitality and tourism industry. If you’ve recently stepped into a new role or achieved a professional milestone, share your story/profile and photograph via direct message on WhatsApp +92 300 0777185, or email [email protected].
Source: LinkedIn
