A few years ago, if someone told international travelers they should visit Pakistan for their next vacation, most people would probably raise an eyebrow. Now, Pakistan is showing up all over TikTok, YouTube vlogs, Instagram reels, and bucket lists. And…
Over the past weeks, since Pakistan became the unexpected mediator between Iran and the US, the country had all but rejoiced. Not to mention the whole world has not been able to stop talking about the subject. And Pakistan, naturally,…
On September 25, 2024, the Riphah Institute of Hospitality and Culinary Arts (RIHCA), in collaboration with Tourism Insights, proudly hosted a landmark event to celebrate World Tourism Day. Themed “Tourism and Peace,” this gathering marked the much-anticipated launch of the…
Travel & Tourism Development Index (TTDI), was introduced in 2022 as a refined evolution of the Travel & Tourism Competitiveness Index (TTCI). This index is a critical benchmarking tool for evaluating the factors and policies that foster sustainable and resilient…
In recent years, the global tourism industry has witnessed a remarkable shift towards catering to the needs and preferences of Muslim travelers. This growing segment, known as halal tourism, has emerged as a significant economic force, driving growth and innovation…
The insights gleaned from the ‘Pakistan Tourism Profile 2022’ and the ‘Travel and Tourism Development Index 2021’ paint a multifaceted picture of the industry’s trajectory. Interestingly, the tourism sector has emerged as a pivotal growth engine, contributing a robust 3.7%…
Introduction In an era defined by escalating environmental concerns and an urgent need for responsible practices, the travel industry finds itself at a critical crossroads. Two distinct paths have emerged, each offering a unique vision for the future – sustainable…
The tourism industry, known for its dependence on nature and the environment, is facing significant challenges due to the impacts of climate change. As human-induced temperature increases continue to cause extreme weather events and environmental degradation, tourist destinations worldwide risk…